"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.
That ability to make the local feel universal isn't a small skill. It's arguably the most valuable one in the format. And if you can master it locally, there's every reason to believe it carries over to a national platform.
"When senseless tragedies occur that take the life of any media professional, we should all be outraged, not searching for 'an angle' to advance a story."