Tag: Mike Schaefer

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

WBT Programming to Depart 1110 AM After Move to 107.9 FM

News BNM Staff BNM Staff -
"Please stay tuned for announcements coming on what that programming will be.”

WBT Adds The TJ Ritchie Show to Evening Lineup

Radio BNM Staff BNM Staff -
“This is something I've always wanted to do, and getting to do it on the legendary WBT is such a thrill."

Barrett News Media Top 20 of 2024 – Mid Market Program Directors

2024 Jason Barrett Jason Barrett -
"59 brand leaders appeared on ballots turned in by our executive panel."

2024 BNM Summit Adds Todd Starnes, Lee Harris, Craig Swagler, Michael Spaulding, Mike Schaefer, & Marsha Landess

Columns Jason Barrett Jason Barrett -
The 2024 BNM Summit is adding six more speakers to its lineup. Forty seven professionals will appear on stage on September 4-5, 2024 at...

Barrett News Media’s Top 20 Mid Market News Talk Program Directors of 2023

2023 Jason Barrett Jason Barrett -
"A total of 69 program directors were eligible for votes in the Mid Market PDs category."

Barrett News Media’s Top 20 Mid Market News/Talk Program Directors of 2022

2022 Jason Barrett Jason Barrett -
The first week of our inaugural BNM Top 20 of 2022 series presented by Steve Stone Voiceovers comes to an end with a look at...

The Value of Live and Local Radio

Columns BNM Staff BNM Staff -
Barrett News Media was honored to interview two longtime news/talk programmers in WBT's Mike Schaefer in Charlotte and KMBZ's Alan Furst in Kansas City.

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."