Tag: Mike Schaefer

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

WBT Programming to Depart 1110 AM After Move to 107.9 FM

News BNM Staff BNM Staff -
"Please stay tuned for announcements coming on what that programming will be.”

WBT Adds The TJ Ritchie Show to Evening Lineup

Radio BNM Staff BNM Staff -
“This is something I've always wanted to do, and getting to do it on the legendary WBT is such a thrill."

Barrett News Media Top 20 of 2024 – Mid Market Program Directors

2024 Jason Barrett Jason Barrett -
"59 brand leaders appeared on ballots turned in by our executive panel."

2024 BNM Summit Adds Todd Starnes, Lee Harris, Craig Swagler, Michael Spaulding, Mike Schaefer, & Marsha Landess

Columns Jason Barrett Jason Barrett -
The 2024 BNM Summit is adding six more speakers to its lineup. Forty seven professionals will appear on stage on September 4-5, 2024 at...

Barrett News Media’s Top 20 Mid Market News Talk Program Directors of 2023

2023 Jason Barrett Jason Barrett -
"A total of 69 program directors were eligible for votes in the Mid Market PDs category."

Barrett News Media’s Top 20 Mid Market News/Talk Program Directors of 2022

2022 Jason Barrett Jason Barrett -
The first week of our inaugural BNM Top 20 of 2022 series presented by Steve Stone Voiceovers comes to an end with a look at...

The Value of Live and Local Radio

Columns BNM Staff BNM Staff -
Barrett News Media was honored to interview two longtime news/talk programmers in WBT's Mike Schaefer in Charlotte and KMBZ's Alan Furst in Kansas City.

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.