WBT is making the move to 107.9 FM on Thursday. But, it is also departing the 1110 AM signal in the process.
As part of its announcement on Monday, the station revealed that it would remove the familiar Charlotte news/talk programming from the AM signal in January after it relocates to the 107.9 FM signal.
“That history is something that is near and dear to all of us, myself included, Marsha (Landess, Radio One Vice President and General Manager) included, all of you and everyone here listening,” said Program Director Mike Schaefer. “That brand, WBT, will continue. We will be the stewards of that history at 107.9 FM. Not going away, not going to be forgotten and will be talked about for the next hundred years, which is why we are making this move.
“As it regards to WBT AM 1110, we will continue as a company Radio One and Urban One will continue to proudly own and operate AM 1110 WBT,” Schaefer continued. “There’s no question about that. Please stay tuned for announcements coming on what that programming will be.”
Currently, WBT is heard on the 99.3 FM signal. That dial position is equipped with 7,700 watts of power and is licensed to Chester, South Carolina, which is roughly 50 miles southwest of Charlotte. Its signal covers the southern and western suburbs of the city, but struggles to penetrate Charlotte proper.
The 107.9 FM signal — which currently hosts the Mix 107.9 brand — features 100,000 watts of power, and is licensed to Charlotte. It is the most powerful signal at the Radio One Charlotte cluster.
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