"I was a radio listener a long time before I did it. The second it was, 'Let's go to the phones,' I couldn't change the channel fast enough. So I just don't do it."
Radio, meanwhile, has leaned on a single revenue stream for decades: advertising. That's it. That's the model. It's outdated. And most know it. So, how do we change it?
“We were approached about selling our frequency to K-Love, Inc. who want to expand their Christian offerings in the San Jose market with the addition of the 94.5 FM frequency. We found a way to do that but retain our KBAY-FM country format."
Radio, meanwhile, has leaned on a single revenue stream for decades: advertising. That's it. That's the model. It's outdated. And most know it. So, how do we change it?
“We were approached about selling our frequency to K-Love, Inc. who want to expand their Christian offerings in the San Jose market with the addition of the 94.5 FM frequency. We found a way to do that but retain our KBAY-FM country format."
"We've got top-performing radio stations, strong digital capabilities, and a great team in place. Looking forward to relocating to Baton Rouge and getting to work across these markets.”
