"We’re not able to comment on the specifics of his departure, but we want to be clear about this: our respect and gratitude for everything Greg has given to KNBR, its listeners, and its team runs deep."
"With the midterm elections quickly approaching and the race for the White House beginning to take shape the day after, we are well-positioned to play a leading role in covering the stories, issues, and campaigns that will define the years ahead.”
"...We're bringing our trusted anchors and reporters together to directly engage with our audience for a day filled with lively discussions, meaningful connections, and unforgettable moments..."
It's familiar talent, engaging conversation, and low overhead. That combination is essentially a gift to a cable programmer trying to stretch a budget.
Nobody watches MS NOW's daytime shows for straight news, then flips to Fox News or Newsmax for conservative opinion. That kind of audience crossover just doesn't happen, and pretending otherwise is a losing strategy.