"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
MS NOW knows its future isn't being built on cable. And to its credit, it's not pretending otherwise.
That's the clearest takeaway from remarks made...
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."