Tag: MS NOW

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

The Art of the Radio Rebrand: Intentional, Strategic, and Listener-First

Columns Ken Johnson Ken Johnson -
"Whatever the reason, there has to be a reason."

MSNBC Strikes Deal with Sky News for Global News Reporting

Television BNM Staff BNM Staff -
MSNBC joins a growing list of U.S. networks utilizing partnerships with foreign news organizations.

MSNBC Sets Date to Begin Separation From NBC News, Including Rebrand to MS NOW

Television BNM Staff BNM Staff -
The two companies will continue joint operations in Washington, D.C. until Sunday, October 19th.

MSNBC Plots 2nd Year of ‘MSNBC Live’ Event in New York

Television BNM Staff BNM Staff -
Scheduled for Saturday, October 11th, the network will host morning and evening portions of the fan-experience event.

MSNBC Tabs Jake Traylor, Nnamdi Egwuonwu for New White House Correspondent Role

Television BNM Staff BNM Staff -
"For me, journalism has always been about pursuing truth and helping people make sense of it. I can’t wait to keep focusing on that mission."

MSNBC Host Ali Vitali Adding Congressional Correspondent Duties

Television BNM Staff BNM Staff -
She had previously covered Congress for NBC News before jumping to the new show at MSNBC.

Why One Word in the MSNBC/MS NOW Rebrand Could Be a Point of Contention For Viewers

Features Garrett Searight Garrett Searight -
"It puts us one step closer to journalists being called influencers, which really drives me crazy."

MS NOW and MSNBC: The Good, The Bad, and The Ugly of the Rebrand

Columns Garrett Searight Garrett Searight -
By shedding the traditional brand tie, MS NOW can finally lean into what it already is, and doesn't have to worry about what effect that might have on it's network counterpart.

News Media Reacts to MSNBC Rebranding to MS NOW

Television BNM Staff BNM Staff -
Few had good things to say about the rebrand.

MSNBC to Rebrand to MS NOW As Part of Spinoff From NBCUniversal

Television BNM Staff BNM Staff -
“During this time of transition, NBCUniversal decided that our brand requires a new, separate identity."
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."