Just like with movies, audiences evolve. Their attention spans are shorter, their standards are higher, and their options are endless. It’s not enough to be familiar anymore.
“This year, we’re building on last year’s success by bringing in even more of our hosts and finding more unique ways for our audience to engage with the journalists that they trust most.”
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."