"Why do I want to ruin my life and get involved in this mess because I know what comes with it, but sometimes I do feel like it's my duty. I can't turn away. I feel like I could make a change."
"TikTok can spark a moment. Instagram builds personality. Spotify gives you data and stability. But YouTube is where fans actually watch you become a band."
The industry is able to get an early read on whether fans are excited and if an artist, song, or movement is gaining traction and resonating, which can then be incorporated into the artist’s upcoming announcements.
"Why do I want to ruin my life and get involved in this mess because I know what comes with it, but sometimes I do feel like it's my duty. I can't turn away. I feel like I could make a change."
"His voice, his spirit, and his ability to connect with listeners align perfectly with what our audience expects from us—especially in moments that call for inspiration and comfort."