Tag: Music Research
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20 Brands In 20 Days: Brady Marks, 107.3 Alternative Cleveland
"I was taught a lot at the station, so I'm a big believer in it. I'm a product of it."
The Industry According To: Sean Ross, Advantage Music Research
"If you look at Top 40 ratings now, just following callout and keeping “Ordinary” or “Golden” in power indefinitely isn’t working for people."
Meet The Leaders: Tom Poleman, Chief Programming Officer & President, National Programming Group, iHeartMedia
"AI is fantastic, but you have to understand the limitations of AI. At the heart of what we do at iHeartMedia, pun intended, is we are human"
Hot AC Success on a Budget: Music & Promo Hacks
You don’t need a massive budget to achieve meaningful music research and compelling promotions. What you need is creativity, digital savvy, community connections, and strategic focus.
Music Research Without A Budget
There are ample—free of charge—tools to build a solid strategic Music Matrix into your ongoing discipline.