"Strategically integrating storytelling into a station’s structure proves to listeners that your channel knows the scene. That you’re willing to put in the time and effort to utilize your hired talent to prove it to the audience."
"Audio podcasting has been the fastest-growing medium over the past 20 years, and now we’re thrilled to expand that experience with an exciting new category—video podcasts"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."