"Alignment between where the audience is going and how content is delivered. The next generation of listeners isn’t choosing between audio and video; they expect both, seamlessly and on demand."
We can pretend there's some random revitalization on the way. Vintage and nostalgia are absolutely having a moment with younger demographics right now -- except for AM radio. They don't care about it, and let's face it: they're never going to.
"Technology should push broadcasting forward. It should make great storytellers better, not make storytellers optional. That’s the feeling I carried with me from my time in Vegas two years ago, and still have today."
On Wednesday, April 22nd, at 7 AM in the Beethoven Room of The Encore Resort, the Broadcasters Foundation will present the awards during the NAB Show in Las Vegas.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."