The NAB Show in Las Vegas is underway, and one of the many hot-button topics is the use of AI in media.
During Sunday morning’s “State of the Creator Economy”, some of the panelists shared their thoughts on the use of AI.
“Brands are all-in on everything these days,” said Pierre-Loic Assayag, CEO and co-founder of Traackr. “The good, the bad, and the ugly.”
He said the good includes the data that can be compiled and analyzed by AI.
Others on the panel, such as Ankler Media’s Like & Subscribe editor Natalie Jarvey, believe generative AI was once viewed as a threat but is now considered a useful technology tool.
Alesandro Bogliari, however, isn’t convinced AI can replicate what humans do on platforms like YouTube. The co-founder and CEO of The Influencer Marketing Factory believes the advantages are with humans, not AI.
“The creator economy is a people business,” Bogliari said. “It’s a friend I’ve never met. And I follow them because I can see part of myself in them. AI simply cannot replace that.”
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AI will not replace that.
it will remove that with
no need to replace that.