Tag: TikTok
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Sports Radio Continues To Play the Wrong Social Media Game
"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."
NAB Show Panel: ‘The Creator Economy is a People Business’, Can’t Be Replaced by AI
"Brands are all-in on everything these days. The good, the bad, and the ugly."
Why YouTube’s Shorts Cap Should Concern Every Independent Podcast Creator
For podcasters specifically, the answer isn't to panic. It's to diversify.
Sports Radio’s AI Debate Is Missing the Bigger Picture When Mistakes Occur
"AI isn’t the enemy, but it isn’t the savior either. It’s simply the latest extension of what radio has always done best—adapt. The brands that win won’t be the ones that avoid AI out of fear of being “caught.”
Radio Can Remain Relevant Through An Industry-Wide Personality Power Play
"While large, heavily leveraged groups struggle under debt, medium and smaller markets continue to thrive and serve their communities."
Facebook Launches New Monetization Program to Compete with TikTok and YouTube
"This is something that is addressing a lot of feedback that we’ve heard from established creators who we’ve tried to entice, or have been interested in coming on board.”
TikTok Radio From iHeartMedia to Launch Alongside New TikTok Podcast Network
The new effort will launch from the iHeartPodcasts Hotel at SXSW, with hosts broadcasting from Austin.
The Industry According To…Nick Attaway, BMG
"In a world full of content, radio can still cut through when it spotlights something new."
Music Radio Must Stop Cloning Playlists And Start Creating Culture
"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."
News/Talk Radio Can’t Ignore Digital Video Any Longer
The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.