Tag: TikTok

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

Columns Mike Stern Mike Stern -
"For TikTok, every retained interaction is valuable."

Is TikTok the New Talent Pipeline for Cable News Networks?

Columns Garrett Searight Garrett Searight -
TikTok — and platforms like it — may represent a new kind of farm system. Creators there are developing communication skills, building audiences, and proving they can hold attention in an unforgiving environment.

The Dangers of Americans Reading Less and Scrolling More

Business Bob Lawrence Bob Lawrence -
"Younger consumers are more likely to watch a 90-second TikTok summary of a political issue rather than read a long-form analysis from a traditional media outlet."

UMG and TikTok Ink New Multi-Year Licensing Deal

Music Bethany Kent Bethany Kent -
"We look forward to driving innovative new fan experiences, while further improving social media monetization, and protecting and amplifying human artistry.”

Sports Radio Continues To Play the Wrong Social Media Game

Columns John Mamola John Mamola -
"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."

NAB Show Panel: ‘The Creator Economy is a People Business’, Can’t Be Replaced by AI

Business BNM Staff BNM Staff -
"Brands are all-in on everything these days. The good, the bad, and the ugly."

Why YouTube’s Shorts Cap Should Concern Every Independent Podcast Creator

Columns Garrett Searight Garrett Searight -
For podcasters specifically, the answer isn't to panic. It's to diversify.

Sports Radio’s AI Debate Is Missing the Bigger Picture When Mistakes Occur

Columns John Mamola John Mamola -
"AI isn’t the enemy, but it isn’t the savior either. It’s simply the latest extension of what radio has always done best—adapt. The brands that win won’t be the ones that avoid AI out of fear of being “caught.”

Radio Can Remain Relevant Through An Industry-Wide Personality Power Play

Columns Kevin Robinson Kevin Robinson -
"While large, heavily leveraged groups struggle under debt, medium and smaller markets continue to thrive and serve their communities."

Facebook Launches New Monetization Program to Compete with TikTok and YouTube

Business BNM Staff BNM Staff -
"This is something that is addressing a lot of feedback that we’ve heard from established creators who we’ve tried to entice, or have been interested in coming on board.”
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."