Tag: TikTok
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Vertical Video Isn’t a Fad Anymore — It’s Where the Money and the Audience Are
"Excluding China, (vertical video) is on track to hit $150 billion in 2026, up from $106 billion."
Disney Absorbs TikTok Creators Into Streaming Strategy Push
"The best storytellers are fans first—that has always been true at Disney, and today, fans are celebrating our stories in entirely new ways."
Facebook Tests New Video Feed Experience for Mobile App
"Video is where conversations are happening, communities are forming, and even commerce is starting to take place.”
Spotify’s Explicit Music Drop Reveals a Bigger Shift for Radio
One statistic caught my attention this week, and it had nothing to do with radio.
According to a recent Digital Music News report, just 13%...
TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic
"For TikTok, every retained interaction is valuable."
Is TikTok the New Talent Pipeline for Cable News Networks?
TikTok — and platforms like it — may represent a new kind of farm system. Creators there are developing communication skills, building audiences, and proving they can hold attention in an unforgiving environment.
The Dangers of Americans Reading Less and Scrolling More
"Younger consumers are more likely to watch a 90-second TikTok summary of a political issue rather than read a long-form analysis from a traditional media outlet."
UMG and TikTok Ink New Multi-Year Licensing Deal
"We look forward to driving innovative new fan experiences, while further improving social media monetization, and protecting and amplifying human artistry.”
Sports Radio Continues To Play the Wrong Social Media Game
"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."
NAB Show Panel: ‘The Creator Economy is a People Business’, Can’t Be Replaced by AI
"Brands are all-in on everything these days. The good, the bad, and the ugly."