Tag: TikTok
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Why Social Media Feedback Is Far Too Valuable For Any Sports Brand To Ignore
"No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive."
NFL Extends Partnership With TikTok In New Multi-Year Agreement
"TikTok continues to be an important platform for fans to connect with the NFL in a variety of ways."
Locked On Podcast Network Launches New Short-Form Video Format On Social
"We're building a new creator network for today's sports fans using a new media model."
Vertical Video Isn’t a Fad Anymore — It’s Where the Money and the Audience Are
"Excluding China, (vertical video) is on track to hit $150 billion in 2026, up from $106 billion."
Disney Absorbs TikTok Creators Into Streaming Strategy Push
"The best storytellers are fans first—that has always been true at Disney, and today, fans are celebrating our stories in entirely new ways."
Facebook Tests New Video Feed Experience for Mobile App
"Video is where conversations are happening, communities are forming, and even commerce is starting to take place.”
Spotify’s Explicit Music Drop Reveals a Bigger Shift for Radio
One statistic caught my attention this week, and it had nothing to do with radio.
According to a recent Digital Music News report, just 13%...
TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic
"For TikTok, every retained interaction is valuable."
Is TikTok the New Talent Pipeline for Cable News Networks?
TikTok — and platforms like it — may represent a new kind of farm system. Creators there are developing communication skills, building audiences, and proving they can hold attention in an unforgiving environment.
The Dangers of Americans Reading Less and Scrolling More
"Younger consumers are more likely to watch a 90-second TikTok summary of a political issue rather than read a long-form analysis from a traditional media outlet."