Tag: TikTok
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Radio Can Remain Relevant Through An Industry-Wide Personality Power Play
"While large, heavily leveraged groups struggle under debt, medium and smaller markets continue to thrive and serve their communities."
Facebook Launches New Monetization Program to Compete with TikTok and YouTube
"This is something that is addressing a lot of feedback that we’ve heard from established creators who we’ve tried to entice, or have been interested in coming on board.”
TikTok Radio From iHeartMedia to Launch Alongside New TikTok Podcast Network
The new effort will launch from the iHeartPodcasts Hotel at SXSW, with hosts broadcasting from Austin.
The Industry According To…Nick Attaway, BMG
"In a world full of content, radio can still cut through when it spotlights something new."
Music Radio Must Stop Cloning Playlists And Start Creating Culture
"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."
News/Talk Radio Can’t Ignore Digital Video Any Longer
The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.
How Radio Can Correct a Broken Music Discovery Experience
"Radio can serve as the music listener’s escape while also allowing for entertaining discourse and conversation. These methods can ultimately lead to radio becoming a destination for music discovery."
Why Micro Dramas Might Be the Next Radio Content Move Hiding in Plain Sight
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.
How the Super Bowl Halftime Show Is a Shared Experience for Radio To Capture
"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."
Podtrac Updates Podcast Ranking Metrics By Including YouTube, TikTok, Instagram Views
The MeidasTouch Podcast took the top spot in the Multi-Channel Podcast rankings, propelled by its popularity on YouTube and with clips posted to TikTok and YouTube.