Tag: TikTok
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News/Talk Radio Can’t Ignore Digital Video Any Longer
The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.
How Radio Can Correct a Broken Music Discovery Experience
"Radio can serve as the music listener’s escape while also allowing for entertaining discourse and conversation. These methods can ultimately lead to radio becoming a destination for music discovery."
Why Micro Dramas Might Be the Next Radio Content Move Hiding in Plain Sight
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.
How the Super Bowl Halftime Show Is a Shared Experience for Radio To Capture
"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."
Podtrac Updates Podcast Ranking Metrics By Including YouTube, TikTok, Instagram Views
The MeidasTouch Podcast took the top spot in the Multi-Channel Podcast rankings, propelled by its popularity on YouTube and with clips posted to TikTok and YouTube.
2 Lessons the Dr. Pepper Jingle Can Teach News/Talk Radio Pros
Dr. Pepper is a billion-dollar brand. And yet, no one is too big to benefit from being liked.
FIFA Names TikTok Preferred Platform of World Cup 2026
"We can’t think of a better way to further that mission than to have TikTok as the tournament’s first Preferred Platform."
How Broadcasting Layoffs, AI, and Creators Are Redefining the Media Industry
2026 has arrived, and hope springs eternal for many across the broadcasting industry. But before we move forward, we must first revisit some harsh...
Deconstructing the Myth That Social Media Followers Means News/Talk Radio Success
If you are a hiring manager for a local host, unless that person is a known and successful commodity in your market, a social media footprint is meaningless.
Why News/Talk Radio Leaders Shouldn’t Fear Diving Into the World of Digital Content
Do you see any scenario in the next five or ten years where people use their phones less? Do you believe audiences will spend less time on the internet? I don’t. You don’t. Nobody paying attention does.