Tag: TikTok
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How Broadcasting Layoffs, AI, and Creators Are Redefining the Media Industry
2026 has arrived, and hope springs eternal for many across the broadcasting industry. But before we move forward, we must first revisit some harsh...
Deconstructing the Myth That Social Media Followers Means News/Talk Radio Success
If you are a hiring manager for a local host, unless that person is a known and successful commodity in your market, a social media footprint is meaningless.
Why News/Talk Radio Leaders Shouldn’t Fear Diving Into the World of Digital Content
Do you see any scenario in the next five or ten years where people use their phones less? Do you believe audiences will spend less time on the internet? I don’t. You don’t. Nobody paying attention does.
The Good, Bad, and Ugly of the Rise of Bite-Sized TV on TikTok, Instagram, and YouTube
We are all part of this newfangled way of watching TV, whether it’s good for us or not, and we might as well come out of the closet and admit it.
The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."
20% of Local Advertisers Now Spending on TikTok, New Borell Associates Data Shows
Of those surveyed, 87% said they're marketing on social media in one way or another.
The Industry According To….Heather Luke, General Manager of Big Machine Rock
"Radio isn’t the gate keeper anymore, but it’s still a powerful amplifier."
The Industry According To….Matt Pinfield, 88.5 The SoCal Sound
"Algorithms don’t necessarily account for what your friends and neighbors are listening to or liking."
iHeartMedia Announces Partnership With TikTok to Spotlight Creators
"This partnership connects TikTok’s cultural energy and creator community with the unmatched scale and reach of iHeartMedia"
From Artists to Algorithms: How Gen Z’s Listening Habits Are Accelerating AI in Music
"Why do you think there as such a huge push to buy up catalogs in the last few years?"