Tag: TikTok
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The Good, Bad, and Ugly of the Rise of Bite-Sized TV on TikTok, Instagram, and YouTube
We are all part of this newfangled way of watching TV, whether it’s good for us or not, and we might as well come out of the closet and admit it.
The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."
20% of Local Advertisers Now Spending on TikTok, New Borell Associates Data Shows
Of those surveyed, 87% said they're marketing on social media in one way or another.
The Industry According To….Heather Luke, General Manager of Big Machine Rock
"Radio isn’t the gate keeper anymore, but it’s still a powerful amplifier."
The Industry According To….Matt Pinfield, 88.5 The SoCal Sound
"Algorithms don’t necessarily account for what your friends and neighbors are listening to or liking."
iHeartMedia Announces Partnership With TikTok to Spotlight Creators
"This partnership connects TikTok’s cultural energy and creator community with the unmatched scale and reach of iHeartMedia"
From Artists to Algorithms: How Gen Z’s Listening Habits Are Accelerating AI in Music
"Why do you think there as such a huge push to buy up catalogs in the last few years?"
Are TikTok, YouTube Shorts, and Instagram Reels Helping or Hurting the Podcast Industry?
When a podcast’s best, most viral moments live in a 90-second clip, it raises an uncomfortable question: what’s the point of the rest of the episode?
TikTok Has Always Been a News/Talk Radio Platform: 3 Ways to Utilize the App For Increase Relevance
Now that TikTok is here to stay, it's time for news/talk radio to invest in the platform. But it's easier than you might think.
A HOT-AC Programmers Playbook To Play The Hits During Q4
"In the end, finding Adult Pop hits in Q4 is about balance"