"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
When a listener knows that their favorite bit is always at 7:10 or “The Drive At Five” always kicks off the weekend, you’ve trained them to choose you over a podcast or playlist.
You don’t need a massive budget to achieve meaningful music research and compelling promotions. What you need is creativity, digital savvy, community connections, and strategic focus.
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."