Tag: TikTok
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20% of U.S. Adults Get News From TikTok, New Pew Research Data Shows
In 2020, only 22% of TikTok users said they were getting news on the platform. However, that figure has grown to 55% of all users in 2025.
Why Adam Silver Is Right Where Sports Media Outrage Is Wrong
"Silver’s comments may have seemed tone-deaf, they reflect the reality of who the league serves—and it’s not always the fan"
The NFL Pregame Show Is No Longer The Destination It Once Was
"The NFL can keep pretending the warm-up still matters, but the audience has already moved on"
Hook Them Fast: Master the First 30 Seconds of Content
Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.
Why Morning Show Benchmarks Drive Country Radio Loyalty
When a listener knows that their favorite bit is always at 7:10 or “The Drive At Five” always kicks off the weekend, you’ve trained them to choose you over a podcast or playlist.
ESPN To Unveil a TikTok-Like Social Feed With Rollout of Direct-To-Consumer Product
"Vertical, scrollable video is how so many fans get their information today"
How to Build a Strong Hot AC Radio Brand That Connects
Hot AC thrives on personality-driven shows, local conversation, lifestyle tips, and pop culture updates.
Hot AC Success on a Budget: Music & Promo Hacks
You don’t need a massive budget to achieve meaningful music research and compelling promotions. What you need is creativity, digital savvy, community connections, and strategic focus.
TikTok & iHeartRadio Launch Next Up: LIVE Music Contest
This competition puts fans in the driver’s seat, letting them engage with artists during live streams and help decide who moves forward.
Why New Music Is the Lifeblood of Urban Radio
Music is subjective. But it’s supposed to be subjective for the listener, not necessarily the programmer.