Tag: TikTok

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

TikTok Radio From iHeartMedia to Launch Alongside New TikTok Podcast Network

Music BMM Staff BMM Staff -
The new effort will launch from the iHeartPodcasts Hotel at SXSW, with hosts broadcasting from Austin.

The Industry According To…Nick Attaway, BMG

Features Keith Cunningham Keith Cunningham -
"In a world full of content, radio can still cut through when it spotlights something new."

Music Radio Must Stop Cloning Playlists And Start Creating Culture

Columns Kevin Robinson Kevin Robinson -
"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."

News/Talk Radio Can’t Ignore Digital Video Any Longer

Columns Garrett Searight Garrett Searight -
The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.

How Radio Can Correct a Broken Music Discovery Experience

Columns Mike Gunz Mike Gunz -
"Radio can serve as the music listener’s escape while also allowing for entertaining discourse and conversation. These methods can ultimately lead to radio becoming a destination for music discovery."

Why Micro Dramas Might Be the Next Radio Content Move Hiding in Plain Sight

Columns Phil Becker Phil Becker -
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.

How the Super Bowl Halftime Show Is a Shared Experience for Radio To Capture

Columns Mike Gunz Mike Gunz -
"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."

Podtrac Updates Podcast Ranking Metrics By Including YouTube, TikTok, Instagram Views

Business BNM Staff BNM Staff -
The MeidasTouch Podcast took the top spot in the Multi-Channel Podcast rankings, propelled by its popularity on YouTube and with clips posted to TikTok and YouTube.

2 Lessons the Dr. Pepper Jingle Can Teach News/Talk Radio Pros

Columns Garrett Searight Garrett Searight -
Dr. Pepper is a billion-dollar brand. And yet, no one is too big to benefit from being liked.

FIFA Names TikTok Preferred Platform of World Cup 2026

Sports BSM Staff BSM Staff -
"We can’t think of a better way to further that mission than to have TikTok as the tournament’s first Preferred Platform."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."