Tag: TikTok
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TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic
"For TikTok, every retained interaction is valuable."
Is TikTok the New Talent Pipeline for Cable News Networks?
TikTok — and platforms like it — may represent a new kind of farm system. Creators there are developing communication skills, building audiences, and proving they can hold attention in an unforgiving environment.
The Dangers of Americans Reading Less and Scrolling More
"Younger consumers are more likely to watch a 90-second TikTok summary of a political issue rather than read a long-form analysis from a traditional media outlet."
UMG and TikTok Ink New Multi-Year Licensing Deal
"We look forward to driving innovative new fan experiences, while further improving social media monetization, and protecting and amplifying human artistry.”
Sports Radio Continues To Play the Wrong Social Media Game
"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."
NAB Show Panel: ‘The Creator Economy is a People Business’, Can’t Be Replaced by AI
"Brands are all-in on everything these days. The good, the bad, and the ugly."
Why YouTube’s Shorts Cap Should Concern Every Independent Podcast Creator
For podcasters specifically, the answer isn't to panic. It's to diversify.
Sports Radio’s AI Debate Is Missing the Bigger Picture When Mistakes Occur
"AI isn’t the enemy, but it isn’t the savior either. It’s simply the latest extension of what radio has always done best—adapt. The brands that win won’t be the ones that avoid AI out of fear of being “caught.”
Radio Can Remain Relevant Through An Industry-Wide Personality Power Play
"While large, heavily leveraged groups struggle under debt, medium and smaller markets continue to thrive and serve their communities."
Facebook Launches New Monetization Program to Compete with TikTok and YouTube
"This is something that is addressing a lot of feedback that we’ve heard from established creators who we’ve tried to entice, or have been interested in coming on board.”