"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"We just… took the best, highest dollar amount we could and pieced it all together and came up with the deal that we have. But long term, I’ve always had reservations about where we go with it"
"If the FS1 program is destined to be a success, it must play by a different set of rules. It must adapt to the changing landscape while also keeping its authentic Barstool Sports feel"
Compared to the average of 2.39 million viewers for NASCAR races on FS1 last year, the presentation of the NASCAR Cup Series race from Phoenix Raceway was up 18%.