As the engines roared and the spotlight intensified at Daytona International Speedway, NASCAR’s most visible event once again doubled as a launching pad for industry news. This year’s Daytona 500 delivered more than dramatic racing and packed grandstands as FOX Sports used the moment to unveil a new content play featuring one of the sport’s most recognizable voices.
During its race broadcast, FOX Sports announced the creation of SPEED with Harvick and Buxton, a new video podcast pairing NASCAR champion and network analyst Kevin Harvick with fellow Fox broadcaster Will Buxton in a cross-discipline project designed to connect multiple racing audiences under one digital umbrella.
The show, which is scheduled to launch on YouTube on Monday, February 23, will not limit itself to stock car racing. The program will feature a wide-ranging motorsports conversation that extends beyond NASCAR into IndyCar, Formula One and other racing properties competing for fan attention across an increasingly fragmented media environment.
Harvick, who transitioned to television following a decorated Cup Series career, has already established a foothold in digital media with Kevin Harvick’s Happy Hour, a podcast that debuted in 2024 and quickly gained traction among dedicated racing listeners seeking driver insight delivered with credibility and candor.
Buxton, known to open-wheel audiences for his work in IndyCar and Formula One coverage, brings a global motorsports perspective that complements Harvick’s stock car pedigree, and Fox executives appear to be betting that their contrasting styles and backgrounds will broaden the reach of the network’s racing portfolio while encouraging crossover viewership between disciplines.
The revival of the SPEED branding also nods to FOX’s earlier motorsports television presence, a strategic move that blends nostalgia with modern distribution by placing the content directly on YouTube, where video podcasts continue to attract younger viewers and international audiences who consume racing coverage outside traditional broadcast windows.
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