"The average audience of 7,489,000 made this year’s edition of the “Great American Race” the most-watched Daytona 500 since 2023, when the event reached 8,173,000 viewers."
"If you can do a lot of things good enough, you’re going to stay employed for a long time. As a sports fan, I would be bored with just one sport if they weren’t playing."
The 2024 Daytona 500 is coming up on Sunday February 18th, with Motor Racing Network coverage beginning at 1:30 PM ET, which will be carried on 350 radio stations across the United States.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."