Through 43 game telecasts, the Stanley Cup Playoffs on ESPN Networks are averaging 1.5 million total viewers, representing a 31% year-over-year increase.
This agreement would replace the existing deal between Diamond Sports Group and Bally’s Corporation, which is expected to expire upon the conclusion of the Major League Baseball season.
"We are committed to serving hockey fans and reaching new audiences with our robust content distribution strategy that brings viewers exciting NHL content to a multitude of streaming services."
The Washington Capitals-New York Rangers game, which the Rangers won 4-1, is now the most-viewed Game 1 of a first round NHL playoff series ever on cable.
"My fear all along going into this for the last few years was at some point, someone’s going to walk up to a microphone in front of a bunch of cameras and say, ‘We did everything that we could,’ and I have a feeling we’re going to hear that."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."