Tag: NBA on NBC

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Mike Tirico Suggests Premier League Approach for NFL Scheduling Time Windows Late in Season

Sports John Mamola John Mamola -
"There are weeks it gets thin, there are weeks towards the end it gets thin. I think to avoid it getting thin, what I would suggest is that the league does what the Premier League does."

NBC Sports’ NBA Playoff Viewership Doubling Comparable Figures Year Over Year

Sports BSM Staff BSM Staff -
"Through 13 games on NBC and Peacock, the network is averaging 4.9 million viewers. That's up 58% over comparable coverage last year."

NBC Sports’ NBA Comeback Has Hit Its Stride With the Postseason

Columns John Molori John Molori -
"In one of its biggest broadcasts of the season, the network’s talent and production team elevated their performance and delivered a compelling postseason presentation."

NBC Sports Early NBA Playoff Viewership Delivering Big Numbers

Sports BSM Staff BSM Staff -
"Through four games, NBC and Peacock combined to average 5.0 million viewers. That's the strongest opening Sunday-Monday performance since 1995."

John Fanta Added to NBC Sports’ Coverage of the Kentucky Debry

Sports BSM Staff BSM Staff -
"It's been an amazing first year with NBC Sports and I'm excited and honored to be taking on another new challenge and heading to Churchill Downs."

NBC Sports’ Releases Impressive Viewership Data in Return to NBA Coverage

Sports BSM Staff BSM Staff -
"We wanted to elevate the viewing experience while honoring our history with the NBA."

Why NBC Sports’ Nostalgia Broadcasts Are Roadmaps for Others To Replicate

Columns John Mamola John Mamola -
"The industry spends so much time chasing what’s next — new platforms, new angles, new metrics — that it sometimes forgets what worked. A well-timed throwback isn’t regression. It’s perspective."

Bob Costas Hints at Possible Additional NBA on NBC Throwback Broadcasts Coming

Sports BSM Staff BSM Staff -
"For a variety of circumstances, Marv Albert is not, Ahmad Rashad is not, and Dr. J [Julius Erving] is not. They all wanted to be part of it."

Mike Tirico Credits Marv Albert for Guiding Him on How To Call an NBA Broadcast

Sports BSM Staff BSM Staff -
"There are pieces of the style of how Marv called the game in our own personality that in all three of us you can hear."

John Fanta To Make NBA on NBC Play by Play Debut Next Week

Sports BSM Staff BSM Staff -
"Fanta will handle play-by-play duties next Tuesday night for the matchup between the Minnesota Timberwolves and Portland Trail Blazers."
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

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"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."