Tag: NBA on NBC

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Mike Tirico Suggests Premier League Approach for NFL Scheduling Time Windows Late in Season

"There are weeks it gets thin, there are weeks towards the end it gets thin. I think to avoid it getting thin, what I would suggest is that the league does what the Premier League does."

NBC Sports’ NBA Playoff Viewership Doubling Comparable Figures Year Over Year

"Through 13 games on NBC and Peacock, the network is averaging 4.9 million viewers. That's up 58% over comparable coverage last year."

NBC Sports’ NBA Comeback Has Hit Its Stride With the Postseason

"In one of its biggest broadcasts of the season, the network’s talent and production team elevated their performance and delivered a compelling postseason presentation."

NBC Sports Early NBA Playoff Viewership Delivering Big Numbers

"Through four games, NBC and Peacock combined to average 5.0 million viewers. That's the strongest opening Sunday-Monday performance since 1995."

John Fanta Added to NBC Sports’ Coverage of the Kentucky Debry

"It's been an amazing first year with NBC Sports and I'm excited and honored to be taking on another new challenge and heading to Churchill Downs."

NBC Sports’ Releases Impressive Viewership Data in Return to NBA Coverage

"We wanted to elevate the viewing experience while honoring our history with the NBA."

Why NBC Sports’ Nostalgia Broadcasts Are Roadmaps for Others To Replicate

"The industry spends so much time chasing what’s next — new platforms, new angles, new metrics — that it sometimes forgets what worked. A well-timed throwback isn’t regression. It’s perspective."

Bob Costas Hints at Possible Additional NBA on NBC Throwback Broadcasts Coming

"For a variety of circumstances, Marv Albert is not, Ahmad Rashad is not, and Dr. J [Julius Erving] is not. They all wanted to be part of it."

Mike Tirico Credits Marv Albert for Guiding Him on How To Call an NBA Broadcast

"There are pieces of the style of how Marv called the game in our own personality that in all three of us you can hear."

John Fanta To Make NBA on NBC Play by Play Debut Next Week

"Fanta will handle play-by-play duties next Tuesday night for the matchup between the Minnesota Timberwolves and Portland Trail Blazers."

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."