Tag: NBA on NBC
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NBC Sports’ Releases Impressive Viewership Data in Return to NBA Coverage
"We wanted to elevate the viewing experience while honoring our history with the NBA."
Why NBC Sports’ Nostalgia Broadcasts Are Roadmaps for Others To Replicate
"The industry spends so much time chasing what’s next — new platforms, new angles, new metrics — that it sometimes forgets what worked. A well-timed throwback isn’t regression. It’s perspective."
Bob Costas Hints at Possible Additional NBA on NBC Throwback Broadcasts Coming
"For a variety of circumstances, Marv Albert is not, Ahmad Rashad is not, and Dr. J [Julius Erving] is not. They all wanted to be part of it."
Mike Tirico Credits Marv Albert for Guiding Him on How To Call an NBA Broadcast
"There are pieces of the style of how Marv called the game in our own personality that in all three of us you can hear."
John Fanta To Make NBA on NBC Play by Play Debut Next Week
"Fanta will handle play-by-play duties next Tuesday night for the matchup between the Minnesota Timberwolves and Portland Trail Blazers."
NBC Sports Sees 87% Leap In Viewership In Early NBA All-Star Game Returns
"The broadcast peaked at 9.8 million viewers between 7:00 and 7:15 p.m. ET as Team USA secured a 48-45 win over the World squad."
Noah Eagle Aims To Bridge the Age Gap With NBA All Star Game Call on NBC Sports
"I want to make sure that I’m doing the due diligence for all of those people who have been watching for decades."
Dan Patrick Is Sounding the Alarm About the Waning Interest in the NBA
"Leagues can survive temporary ratings dips and negative media cycles. What they can’t survive is indifference. Indifference creeps in when fans start asking, “Is he playing?” before they ask, “What time is tipoff?”
Michael Kay: NBA Load Management Doing Disservice to League Media Partners
"This is nonsense. We paid for your product, not for people sitting on the bench."
How NBC Is Proving Nostalgia Still Works — If You Use It Right in Music Radio
Tapping into heritage talent in your market can make a giant difference in how your station is perceived.