Tag: NBA on NBC
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NBC Sports Sees 87% Leap In Viewership In Early NBA All-Star Game Returns
"The broadcast peaked at 9.8 million viewers between 7:00 and 7:15 p.m. ET as Team USA secured a 48-45 win over the World squad."
Noah Eagle Aims To Bridge the Age Gap With NBA All Star Game Call on NBC Sports
"I want to make sure that I’m doing the due diligence for all of those people who have been watching for decades."
Dan Patrick Is Sounding the Alarm About the Waning Interest in the NBA
"Leagues can survive temporary ratings dips and negative media cycles. What they can’t survive is indifference. Indifference creeps in when fans start asking, “Is he playing?” before they ask, “What time is tipoff?”
Michael Kay: NBA Load Management Doing Disservice to League Media Partners
"This is nonsense. We paid for your product, not for people sitting on the bench."
How NBC Is Proving Nostalgia Still Works — If You Use It Right in Music Radio
Tapping into heritage talent in your market can make a giant difference in how your station is perceived.
Bob Costas Makes First NBA on NBC Appearance Since 2002
"And as I was saying, back in 2002, welcome to the NBA on NBC."
Caitlin Clark Joins NBC Sports as Special Contributor for ‘Basketball Night in America’ Debut
"Carmelo, Vince, and Tracy are legends of the game and Maria is a true professional. It will be really fun to join them a few times this season."
Bob Costas’ NBC Sports Return for ‘Sunday Night Baseball’ May Last Past 2026
"I think I’ll be a contributor. As long as I’m upright and haven’t lost my fastball completely, I’ll be a contributor as long as I have something to contribute."
Vince Carter, Tracy McGrady Team up for ‘Cousins’ Podcast Launching January 28
"Vince and Tracy are two of the most influential players of their era, and their connection to fans has only strengthened over time."
NBC Sports Mike Tirico Responds to Criticism of Michael Jordan Taped Interview Segments
"Was it what everyone wanted? Probably not. Was it better than not having Michael Jordan? You're damn right it was."