Lakers star LeBron James surpassed the NBA's all-time scoring record on Tuesday night, and TNT benefitted from the milestone ratings wise.
According to Sports Media...
With simply the sheer amount of dollars put into sports television rights, you can't concede any day. You can't just allow your competition to have a win.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."