Tag: NBC Sports

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

YouTube Reportedly Could Be Without Any NFL Games This Season

Sports John Mamola John Mamola -
"YouTube had been in talks with the NFL to broadcast as many as five games in 2026. However, those negotiations have since stalled."

MLB National Average Game Viewership Best Since 2017

Sports John Mamola John Mamola -
"MLB is averaging 2.28 million viewers per game across ESPN, FOX Sports, NBC Sports, and Netflix."

NBC Posts Largest Kentucky Derby Audience Ever with 19.6 Million Viewers

Sports Jason Barrett Jason Barrett -
"Final Nielsen numbers arrive Tuesday, so minor adjustments could follow."

NBC Sports’ NBA Playoff Viewership Doubling Comparable Figures Year Over Year

Sports BSM Staff BSM Staff -
"Through 13 games on NBC and Peacock, the network is averaging 4.9 million viewers. That's up 58% over comparable coverage last year."

Gambling’s Grip on Sports Networks Is Growing Along With Added Risks

Columns John Lund John Lund -
"Leagues have accepted the revenue. Networks have built it into broadcasts and are being paid a premium for it. Sportsbooks have expanded the menu. Everyone has a stake. That also means everyone shares responsibility."

NBC Sports’ NBA Comeback Has Hit Its Stride With the Postseason

Columns John Molori John Molori -
"In one of its biggest broadcasts of the season, the network’s talent and production team elevated their performance and delivered a compelling postseason presentation."

Chris Simms Departs ‘Football Night in America’ on NBC Sports

Sports BSM Staff BSM Staff -
"They told me that last week, so that's just going to be a different aspect. That hurt because I do love it."

NBC Sports Early NBA Playoff Viewership Delivering Big Numbers

Sports BSM Staff BSM Staff -
"Through four games, NBC and Peacock combined to average 5.0 million viewers. That's the strongest opening Sunday-Monday performance since 1995."

NBC Sports Executive Waiting on NFL To Discuss Media Rights Agreement

Sports BSM Staff BSM Staff -
"At the right time, when the NFL decides that they want to have a conversation with us, our leadership will sit down with them."

John Fanta Added to NBC Sports’ Coverage of the Kentucky Debry

Sports BSM Staff BSM Staff -
"It's been an amazing first year with NBC Sports and I'm excited and honored to be taking on another new challenge and heading to Churchill Downs."
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Why TikTok Followers Don’t Equal Radio Talent

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Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."