Tag: NBC Sports

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

WNBA Schedules Every Caitlin Clark, Indiana Fever Game on National Television

"The WNBA's unprecedented lineup of linear and streaming partners will shine a light on must-see matchups."

FOX Sports Reportedly Purchases 2026 Big Ten Championship From NBC Sports

"NBC received between $45 million and $55 million for the game."

Cara Banks Named New LPGA Tour Play by Play Voice on NBC Sports

"Banks' officially begins her role with calling the third round Saturday at 1 p.m. ET on NBC and Peacock."

NBC’s Sunday Night Baseball Adds Mark Gubicza, Eric Hosmer As Guest Analysts

"The matchup features Mike Trout and the Los Angeles Angels visiting Bobby Witt Jr. and the Kansas City Royals."

Mike Tomlin Reportedly Joining NBC Sports

"Tomlin, 54, has long attracted interest from network executives. His resume of success, insight, and distinct voice made him a natural fit for TV."

NBC Sports’ Jon Miller: NBC Wouldn’t Have the NBA and Premier League Without Peacock

"We would not have been able to acquire NBA [rights] if we didn’t have Peacock as a platform."

NBC Sports Adds New MLB Digital Show Featuring CC Sabathia

"MLB According to CC will be widely distributed across NBC Sports platforms. Fans can watch via Peacock, the NBC Sports YouTube channel, and NBC Sports NOW."

The NFL Investigation by the Department of Justice Is Fueled by All the Wrong Reasons

"If the standard for an “anticompetitive” league is one that still delivers the overwhelming majority of its product for free, in local markets, on over-the-air television—then what exactly are we measuring? And more importantly, who are we protecting?"

NBC Sports Partners With Overtime Adding Broadcasts of OT7 Football League

"NBC Sports’ partnership with Overtime’s OT7’s and its extensive social media presence provides a powerful national showcase and platform for the best high school football players in the country."

NBC Sports Radio Announces Distribution Agreement With TuneIn

"This partnership allows us to expand our reach and connect with more listeners through a platform that delivers strong engagement."

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."