"If the league aggressively markets the rivalries born in Milan Cortina, the personalities that emerged on the Olympic stage and the playoff races about to heat up back home, this can become more than a two-week spike. It can become a bridge."
"What ESPN is betting on isn’t a one-for-one trade in raw audience. It’s momentum. It’s trajectory. It’s cultural currency. Women’s sports are no longer a novelty — they are appointment viewing for a growing, younger, and more engaged audience."
"NBC had the Super Bowl in the middle of the Olympics. Then had the NBA All Star game in the middle of the Olympics. But they’re not going to stop having the Olympics. They still want their Olympics prime time, so they moved everything up."