Tag: NBC Sports

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Point-To-Point Marketing to Award $20,000 Audience Development Campaign at the 2026 Barrett Media Audio Summit

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"The campaign delivers more than 2,000,000 paid social impressions through a customized audience development strategy built around your brand's specific goals."

Len Weiner Retiring After Helping Shape Sports Radio for More Than Four Decades

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"I loved working in Miami because it’s been more of a challenge to do things here sports-wise. The passion and creativity of the people I work with I will surely miss."

Why This Year’s Barrett Media Audio Summit Matters More Than Ever

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"It’s a combination of seminar and social gathering, where people come to learn, network, educate, challenge one another, and leave with a treasure trove of ideas to bring back to their markets."

Surviving a Radio Layoff: Advice From Someone Who’s Been There

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"Career grief is a profound sense of loss tied not just to a job role, but to identity, purpose, and self-worth. That grief hits differently in radio."

Super Bowl LX Second Most-Watched of All Time, Peaking at All Time High 137.8 Million Viewers on NBC Sports

Sports BSM Staff BSM Staff -
"The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo."

Mike Salk: MLB Should Have Been Promoted After the Super Bowl Broadcast on NBC Sports

Sports BSM Staff BSM Staff -
"Why were there no promos, no nothing during and especially after the Super Bowl for the Sunday Night Baseball on NBC? What are we doing?"

MLB Swung and Missed Again at a Golden Opportunity With Super Bowl Conclusion

Columns John Mamola John Mamola -
"Baseball needs good press, smart marketing, and a locked-in audience. The Super Bowl provided exactly that opportunity. Instead, MLB once again struck out looking."

Michael Kay: I Would Have Fired Tony Dungy for Not Discussing Hall of Fame Vote on NBC Sports

Sports BSM Staff BSM Staff -
"If I’m NBC, I fire him on the spot. We’re paying you whatever amount of money we’re paying you. You are discussing it."

David Haugh: NBC Sports Did a “Disservice” to Maria Taylor in Super Bowl LX Postgame

Sports BSM Staff BSM Staff -
"I thought that is a disservice to Maria Taylor, because I felt like she’s hosting, let her host."

Sportradar Announces Multi-Year Agreement With NBC Sports RSNs

Business BSM Staff BSM Staff -
"Sportradar’s GameFrame offers a new way to add data-driven insights directly into live coverage, bringing visually stunning stories that resonate with today’s fans."

Ranking the Best and Worst of Super Bowl LX on NBC Sports

Columns John Mamola John Mamola -
"While the official viewership results have yet to be revealed, here is what stood out as the best and worst of what NBC Sports presented for Super Bowl LX.."

How NBC Is Proving Nostalgia Still Works — If You Use It Right in Music Radio

Features Mike Stern Mike Stern -
Tapping into heritage talent in your market can make a giant difference in how your station is perceived.

Super Bowl LX on NBC, Peacock Has Potential to Be the Most-Watched Yet

Columns BSM Staff BSM Staff -
"People are quick to forget, but there was undoubtedly some fatigue surrounding Chiefs-Eagles in New Orleans."

Michael Wilbon Frustrated With Ongoing Search for NBA Games on Streaming Platforms

Sports BSM Staff BSM Staff -
"Is it on Prime? ESPN? NBC? NBA TV? Where the hell is the game? I can't find it."
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Len Weiner Retiring After Helping Shape Sports Radio for More Than Four Decades

Features 0
"I loved working in Miami because it’s been more of a challenge to do things here sports-wise. The passion and creativity of the people I work with I will surely miss."

Why This Year’s Barrett Media Audio Summit Matters More Than Ever

Columns 0
"It’s a combination of seminar and social gathering, where people come to learn, network, educate, challenge one another, and leave with a treasure trove of ideas to bring back to their markets."

Surviving a Radio Layoff: Advice From Someone Who’s Been There

Columns 0
"Career grief is a profound sense of loss tied not just to a job role, but to identity, purpose, and self-worth. That grief hits differently in radio."

WZBA The Bay Mattered More Than Its Coverage Map Suggested

Features 0
"A reminder that sometimes the issue is not the talent in the room."