Basketball hall of famer Isiah Thomas has strong opinions about how networks use former players as analysts. The NBA legend wants more truth-telling — and less mythology — on the airwaves.
What We Know: Thomas, an NBA TV analyst, made several appearances on NBC Sports’ coverage of the NBA this season. However, during his appearance on Run It Back, he directed sharp criticism at how networks deploy former players. Specifically, he challenged NBC to be more selective about who it brings on to discuss the game. His comments targeted what he views as a culture of dishonesty in sports media.
What They Said: (all quotes via Run It Back)
Isiah Thomas on networks adding more former NBA players as analysts: “Only if they’re going to be one hundred percent honest, and not promote this BS. Tell the truth about the game. Truthfully, honestly, and factually to the fans so they can continue to learn, grow our game. The way our game is being talked about in some ways, it’s very mythical. It aint real. We’re still call his [Michael Jordan] game the flu game, and they know he didn’t have the flu. Yet they promote it.”
Isiah Thomas hopes for a more honest approach to analysts on networks: “I’m down for honesty and telling the truth about what we’re seeing. If NBC is going to bring back people to talk about the game. Bring the folks who are going to be honest and tell the truth. Not this BS.”
What Remains Unclear: NBC has not responded to the criticisms by Thomas. Additionally, it is unknown which specific analysts or commentators his remarks were aimed at. However, Thomas is known to have a long standing negative relationship with Michael Jordan, who joined NBC Sports for this past season.
What It Means: Thomas’ comments reflect a growing discourse between those of the old guard and the current style of play in the NBA. However, his history with Jordan in particular was likely what sparked these comments. Jordan’s inclusion on NBC Sports drew much criticism for the lack of topicality and more evergreen approach to the content. NBC used Jordan’s presence nearly front and center in announcing and promoting their return to coverage of the NBA. We will see if Thomas makes any return to NBC moving forward.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
