"We've made a significant investment in our broadcast product, our talent and the way we present this game to a national audience, and fans are responding."
"The NBCUniversal deal would bring baseball back to NBC on Sunday nights during the summer, a slot where the network does not already carry NFL or NBA games"
By shedding the traditional brand tie, MS NOW can finally lean into what it already is, and doesn't have to worry about what effect that might have on it's network counterpart.
"We've made a significant investment in our broadcast product, our talent and the way we present this game to a national audience, and fans are responding."