Tag: NBCUniversal

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The Return To KNBR I Never Saw Coming

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"I'm excited to be back in the game, grateful for another opportunity. I'm confident I can earn the trust of Bay Area listeners all over again. More than anything, I'm hopeful my friend Greg Papa wins the only battle that really matters."

20 Brands In 20 Days: Mike Street, WPGC, Washington D.C.

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"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

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"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

38 Years After Rush Limbaugh, Is News/Talk Radio Stuck in the Past?

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Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

NBC Sports Rolls Out NBA Coverage Promo During Sunday Night Football

Television BSM Staff BSM Staff -
"The promo spotlighted NBC’s broadcast team in dramatic fashion, leaning into the kind of pomp and circumstance fans expect from an NBA arena"

NBC Says Super Bowl LX Ad Inventory Sold Out

Television BSM Staff BSM Staff -
"Super Bowl LX has generated extraordinary interest from brands and allowed us to sell out of our ad inventory earlier than ever"

NBCUniversal Close To Three-Year Deal With MLB for Reportedly Near $600 Million

Television BSM Staff BSM Staff -
"The NBCUniversal deal would bring baseball back to NBC on Sunday nights during the summer, a slot where the network does not already carry NFL or NBA games"

Why One Word in the MSNBC/MS NOW Rebrand Could Be a Point of Contention For Viewers

Features Garrett Searight Garrett Searight -
"It puts us one step closer to journalists being called influencers, which really drives me crazy."

Peacock To Exclusively Stream WWE ‘Saturday Night’s Main Event’

Television BSM Staff BSM Staff -
"NBCU have been terrific longtime partners, and we look forward to continuing to work with them for years to come"

MLB Close To Finalizing Broadcast Rights for Near-Term With Apple Reportedly Out

Television BSM Staff BSM Staff -
"These talks reportedly involve NBC/Peacock, ESPN, Netflix and Apple—with Apple poised to exit the MLB broadcasting arena entirely"

Phil Simms Returns To NBC Sports As College Football Analyst

Television BSM Staff BSM Staff -
"I appreciate NBC for giving me this opportunity, and I can’t wait for the college football season to start"

MS NOW and MSNBC: The Good, The Bad, and The Ugly of the Rebrand

Columns Garrett Searight Garrett Searight -
By shedding the traditional brand tie, MS NOW can finally lean into what it already is, and doesn't have to worry about what effect that might have on it's network counterpart.

News Media Reacts to MSNBC Rebranding to MS NOW

Television BNM Staff BNM Staff -
Few had good things to say about the rebrand.

MSNBC to Rebrand to MS NOW As Part of Spinoff From NBCUniversal

Television BNM Staff BNM Staff -
“During this time of transition, NBCUniversal decided that our brand requires a new, separate identity."
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20 Brands In 20 Days: Mike Street, WPGC, Washington D.C.

20 Brands in 20 Days 0
"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

Columns 0
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

38 Years After Rush Limbaugh, Is News/Talk Radio Stuck in the Past?

Columns 0
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

Lynn Barstow: Alternative Radio Programming Legend

Features 0
"The station does enjoy top of mind awareness from having that tentpole morning show. It gives us a connection to the audience that just being a music jukebox can't provide."