VERSANT announced that it has acquired media rights for League One Volleyball, the premier women’s professional volleyball league in the United States. Bringing the sport to a national primetime audience on USA Network starting January 2026.
Under the multi-year agreement, USA Network will exclusively air LOVB’s Match of the Week in primetime on Wednesdays at 8 p.m. The deal also includes live coverage of the league’s playoffs. Culminating with the 2026 LOVB Championship Match, where the season’s champions will be crowned live.
“We’re thrilled to showcase the stars of LOVB and bring women’s pro volleyball to a national primetime audience on USA Network beginning this January,” said Celia Kohl, VERSANT’s senior vice president of strategy and business development. “These women are Olympic medalists and collegiate champions, representing some of the best volleyball players in the world. Our partnership with LOVB is the latest example of VERSANT’s commitment to highlighting premier women’s sports leagues on our networks. Further establishing USA Network as a destination for top-tier sports programming.”
LOVB, the first youth-to-pro volleyball league in the U.S., has quickly built a devoted following domestically and internationally. The league features teams in Atlanta, Austin, Houston, Madison, Nebraska, and Salt Lake City. With rosters boasting 23 Olympic medals and multiple collegiate national champions. Season 2 is expected to elevate the level of play further. With 20% of athletes bringing Olympic experience and a combined 101 All-American honors among team members.
Peter Hirschmann, LOVB’s executive chairman and co-founder, echoed the sentiment, noting VERSANT’s deep Olympic heritage and track record in women’s sports. “As professional women’s volleyball captures the hearts of fans around the world. We couldn’t imagine a better partner than VERSANT to help take the sport to the next level,” Hirschmann said. “This agreement is more than airtime—it’s about creating a stage worthy of the athletes and communities who are driving volleyball to become America’s next major league.”
Raquel Braun, LOVB’s chief media officer, emphasized the significance of the primetime platform. “VERSANT’s commitment ensures that women’s volleyball has the platform it deserves — consistent, national primetime coverage that reflects the caliber of our athletes and the passion of our fans,” Braun said. “By bringing LOVB into millions of homes each week, we’re not only expanding the reach of the sport but also inspiring the next generation and strengthening the communities that have fueled volleyball’s rise across the country.”
The full 2026 Match of the Week schedule will be announced later this year. LOVB joins VERSANT’s growing portfolio of women’s professional sports, which includes coverage of the LPGA Tour on Golf Channel and live WNBA broadcasts on USA Network beginning in May 2026.
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