Tag: Versant

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What to Know Ahead of the 2026 Barrett Media Audio Summit

"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

CNBC Adds Ken Brown as Managing Editor of Digital and Editorial Strategy

"From the capital demands of AI and the pace of innovation to the resurgence of dealmaking, major shifts are rapidly transforming industries. We see enormous opportunity to deepen our reporting, break more news, and grow our audience around these stories."

Versant Reports 1% Revenue Decline During 2026’s First Quarter

“Our first quarter as an independent company marks an important milestone for Versant and reflects a solid start to the year."

Jen Psaki at NAB Show: MS NOW Mightier as a Standalone Network

"We're smaller, but we're mightier in a lot of ways. And that's enabled us to be a bit more agile, too."

Versant Reports Nearly $7 Billion in 2025 Revenue During First-Ever Financial Results

$1.6 billion came from advertising revenue on brands like CNBC, MS NOW, USA, Syfy, Oxygen, and E!, among others.

CNBC Begins Round of Layoffs Ahead of Versant’s First Earnings Report

The cuts for CNBC come as Versant prepares to showcase its first-ever financial results next week. The company separated from NBCUniversal late last year.

Versant CEO Mark Lazarus: ‘Today Marks a Defining Moment’ as Company Begins Trading on Nasdaq

“As a standalone company, we enter the market with the scale, strategy, and leadership to grow and evolve our business model.”

VERSANT Announces Partnership With Rory McIlroy Launching New Production Venture

"This extension not only preserves the connection between our brand and one of the most respected athletes in the world; it unlocks entirely new paths for creativity, commerce, and fan engagement"

Cara Banks Departs Golf Channel for Role with NBC Sports

Cara Banks is helping lead the network's golf coverage, as well as working on the Olympics and the Premier League.

CNBC Unveils New Logo After Versant Completes Move Away From NBCUniversal

The new logo will begin being utilized by the network on Saturday, December 13th.

MS NOW to Launch Direct-to-Consumer Package in 2026

The company said it plans to package its cable news content with podcasts, YouTube, and short-form videos as part of the investment.

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How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

"For TikTok, every retained interaction is valuable."