"I grew up in a family where Saturdays revolved around SEC football and I was fortunate enough to experience the conference firsthand as a student-athlete."
By shedding the traditional brand tie, MS NOW can finally lean into what it already is, and doesn't have to worry about what effect that might have on it's network counterpart.
"This agreement enables the USGA to further advance our mission to positively impact the game, while providing the most expansive coverage and broadest reach to showcase USGA championships"
"I grew up in a family where Saturdays revolved around SEC football and I was fortunate enough to experience the conference firsthand as a student-athlete."
"We have a scale that few companies in history have reached, a business that is healthy and compounding, and opportunities only we are positioned to pursue."