MSNBC has previously announced that it will transition to a new brand — MS NOW — after it separates from NBC News. We now know when that transition will officially take place.
On Friday, November 15th, MSNBC will officially change away from its familiar branding it has featured for nearly 30 years, to adopt the MS NOW brand.
MS NOW is an acronym, standing for “My Source for News, Opinion, and the World. The company says that the acronym “defines the news organization’s enduring mission: To cover breaking news as it happens, provide best-in-class opinion journalism rooted in fact, and report on unfolding events around the world.”
Furthermore, MSNBC says MS NOW will be rooted in 10 core principles for its journalists to follow and will guide its editorial decision-making.
Those tentpoles include integrity, accuracy, fairness, opinion, sources, emerging technologies, perspectives, transparency, independence, and “Who We Are.”
As part of its separation, along with other former cable properties from the NBCUniversal brands like CNBC, MS NOW has partnered with Sky News to bring international coverage and newsgathering to the U.S. cable network. In addition to the Washington Bureau, the cable network will have 11 international bureaus for reporting in its partnership with Sky News.
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