CNBC is adding to its digital leadership team. Ken Brown is officially joining the network as Managing Editor of Digital and Editorial Strategy.
What We Know: Ken Brown comes to CNBC after previously working at The Information. He also previously worked at The Wall Street Journal. During his time at The Information, Brown helped expand coverage of AI and the rise of data centers. At CNBC, he’ll help shape the network’s digital strategy. He’ll also work with the television division to ensure that the digital arm is equipped with the best content. Brown’s first day on the job is scheduled for Monday, June 8th.
What They Said: “Ken will also help accelerate our digital strategy and sharpen how we cover the forces reshaping business, markets and the economy. From the capital demands of AI and the pace of innovation to the resurgence of dealmaking, major shifts are rapidly transforming industries. We see enormous opportunity to deepen our reporting, break more news, and grow our audience around these stories. Just as importantly, Ken brings a creative and collaborative approach to the relationship between television and digital. He will partner closely with TV editorial leadership to ensure CNBC’s greatest strengths — our journalism, personalities, access, and analysis — have a powerful presence across digital platforms and resonate with digitally native audiences.” -CNBC Editor-in-Chief David Cho
What Remains Unclear: Who Ken Brown will report to in the corporate structure of CNBC.
What It Means: CNBC continues its digital push. Now, it has a leader tasked specifically with ensuring its ambitions continue to grow in the space.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
