"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
The 34-count conviction provided significant ratings increases for the national networks, especially on cable news. That boosted effect also occurred on the local channels
"Yes, there’s tumult, and yes, we don’t know what’s happening, but at least we have leaders who know what we do and respect us, and have a vision for the future.”
"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."