"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
"I want to personally apologize to our team members who felt we let them down. While this was a collective recommendation by some members of our leadership team, I approved it and take full responsibility for it."
"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."