You wanna attract an audience even though people are telling you that your medium is dead or dying? Make content that people in your market absolutely have to listen to, watch, or read.
Sometimes in our industry, it feels like the only way to keep up with the news is to have news be the only thing in your life. That’s just not sustainable.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."