The best performers in any industry will use the old adage, “Just give me a shot.” The audience, based on these numbers, is doing that. What are you doing with that shot?
Everyone knows the news/talk radio format needs to do something -- anything -- to attract younger audiences. It's time to actually do something about it.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."