"We wanted to be more than a media company. We wanted to be a platform and community. We had 25 years of building communities already, so we built On3 to connect that ecosystem."
“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”
"The overwhelming feedback has been positive. It makes us local, it gives us a bench ... it makes the radio station's brand bigger and connects us in different areas."
"We're at, really, a disadvantage, but using this community formula in the way that we built the show, we've had so much success. We beat the 100,000-watt station and more than doubled their rating."
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.
“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”