"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."
"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."
At a time when too many are in doom-and-gloom mode, viewing the state of the format through this lens should put a pep in the step of every news/talk host, programmer, producer, news person, and board operator.
"Oftentimes, the stations no longer have the bandwidth, advertising budget, or the promotions team. So we just take it on ourselves and say, 'We can still do it.'"
After speaking with high-level industry sources, Bongino is only returning to his podcast, with Westwood One set to handle advertising sales for the program.
"He’s obviously got some very extreme views, but he’s very interesting, and he’s very smart, and on a lot of things, there is value to be derived from that guy’s messaging."
KDKA showed that sometimes the smartest move is throwing the plan out the window and trusting the newsroom and hosts to follow the news. This was one of those moments, and the station never hesitated.
"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."
"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."