John Fredericks Media Network is expanding again. WAKM-AM in Franklin, Tennessee, is joining its growing portfolio.
What We Know: John Fredericks Media Network has reached...
"We don't have billboards, we don't have advertising, we don't have any marketing money. So the best thing to do is to take our show and our message out on the road, and I think it's paramount to do that. If you want to make noise, you gotta make it yourself."
Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.
"The demand for this was overwhelming, from the audience and the advertisers. The first rule of mass media is to give the people what they want, so I'm honored and happy to do it."
Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.
"I was like, 'This is the greatest sandbox in the world.' If you're a creative person who likes running shows and businesses, this is the ultimate place to land. There's no one else that does what we do."