"You require to have baseball and radio because everybody hasn't died yet who grew up listening to baseball on the radio. But guess what? That generation is going to die at some point."
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.
News/talk has produced Marconi winners and finalists for years. Hosts who've been recognized before -- or who've built shows around exactly the kind of local connection and audience loyalty the Marconis are meant to honor -- don't typically forget to apply.
"You require to have baseball and radio because everybody hasn't died yet who grew up listening to baseball on the radio. But guess what? That generation is going to die at some point."