This broadcast peaked with 24.66 million viewers during the 9 to 9:15 p.m. EST quarter hour, indicative of the highest peak audience for an NFL Wild Card game airing on Saturday night since 2022.
Within its second consecutive year of double-digit growth, Prime Video also garnered best-ever audience figures in P18-34, P18-49 and P25-54 demographics.
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Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."