"The numbers represent NBC Sports’ biggest NFL Kickoff Weekend since 2015 and the second-highest audience ever to open Sunday Night Football in its two-decade history"
"CBS has not drawn an opening-week national window this strong in more than 25 years, and FOX’s single header still topped anything seen in the past eight"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."