Tag: Nielsen Data

Browse our Latest articles!

Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

0
"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Cumulus Media Files Lawsuit Against Nielsen Alleging Radio Ratings Monopoly

Business BNM Staff BNM Staff -
"Cumulus claims Nielsen forces media companies to buy expensive local audience data they may not need in order to gain access to the national ratings that networks like its subsidiary Westwood One rely on"

Nielsen Strikes Deal for SAG-AFTRA to Continue Utilizing Streaming Data

Business BNM Staff BNM Staff -
“As an independent arbiter of viewership for the best TV and movies in the world, we’re thrilled to continue the partnership.”

64% of Ad Supported Audio Listening Spent with AM/FM Radio, New Nielsen and Edison Research Data Shows

Business BNM Staff BNM Staff -
If you’re planning a media buy in today’s fragmented landscape, the latest data from The Record -- a quarterly audio report powered by Nielsen...

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."