Tag: Nielsen Data
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Cumulus Media Files Lawsuit Against Nielsen Alleging Radio Ratings Monopoly
"Cumulus claims Nielsen forces media companies to buy expensive local audience data they may not need in order to gain access to the national ratings that networks like its subsidiary Westwood One rely on"
Nielsen Strikes Deal for SAG-AFTRA to Continue Utilizing Streaming Data
“As an independent arbiter of viewership for the best TV and movies in the world, we’re thrilled to continue the partnership.”
64% of Ad Supported Audio Listening Spent with AM/FM Radio, New Nielsen and Edison Research Data Shows
If you’re planning a media buy in today’s fragmented landscape, the latest data from The Record -- a quarterly audio report powered by Nielsen...