"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
"This partnership combines Nielsen’s expertise in streaming measurement with Roku’s category leadership to give marketers the granular insights they need to grow their brands and drive results."
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”