"I think it’s a testament to the quality of our product, to the voices that we have on there, and to the trust that our viewers have in our brands and in our talent."
While some terrestrial radio stations jumped into hiring college athletes, a web-based show caught BSM's attention about one year ago. The Next Round digital show based in Birmingham, Alabama, hired Alabama and Auburn football players to do a weekly interview on their daily 9a-1p show.
"I think it’s a testament to the quality of our product, to the voices that we have on there, and to the trust that our viewers have in our brands and in our talent."