"When I talked to them again in January, I said if that is where we are starting and we can't move off of that, then that's not even a place of a conversation to have."
While some terrestrial radio stations jumped into hiring college athletes, a web-based show caught BSM's attention about one year ago. The Next Round digital show based in Birmingham, Alabama, hired Alabama and Auburn football players to do a weekly interview on their daily 9a-1p show.
"When I talked to them again in January, I said if that is where we are starting and we can't move off of that, then that's not even a place of a conversation to have."