"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"If the NBA is truly on the verge of its next dynasty, built around its best team and its best player. It might want to ensure those things still align. Greatness alone doesn’t guarantee attention anymore."
"Tuesday night’s NBA Tip-Off doubleheader averaged 5.6 million viewers across NBC and Peacock, marking the largest opening-night audience for the league since 2010"
"Windhorst is listed as a Senior NBA Writer at ESPN and also hosts the Hoop Collective podcast, but those titles do not do justice to what he brings to the airwaves"
"It’s an extreme situation here where you’ve got one of the greatest players of all time clearly on a trade block and you’ve got two very small markets in the NBA Finals."
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."