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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Pacers-Thunder NBA Finals Game 5 Viewership Lowest Since 2003

Television BSM Staff BSM Staff -
Through its first five games, the NBA Finals is averaging 9.18 million viewers on ABC, representative of a 19% year-over-year decline.

Pacers-Thunder NBA Finals Game 4 Finished With Best Viewership Of The Series

Television BSM Staff BSM Staff -
"The NBA Finals series between the Thunder and Pacers is currently averaging 9.08 million viewers through its first four games, which is down by approximately 18.1% from the previous year at this time"

Lisa Salters Returning to NBA Finals Broadcast on ABC After Three-Game Absence

Television BSM Staff BSM Staff -
Jorge Sedano had been filling in for Salters in her absence.

Viewership of Thunder-Pacers NBA Finals Game 3 Down 20% Year-Over-Year

Television BSM Staff BSM Staff -
Across the first three games of the series, the NBA Finals is averaging 8.95 million viewers, representative of a 23% year-over-year diminution.

Mike Breen: ‘It’s Hard to Fall Asleep’ After Thrilling NBA Finals Game

Radio BSM Staff BSM Staff -
"It’s just you’re so wound up, especially when you see a game that good."

Bomani Jones: ESPN Cannot Treat the NBA Like the NFL

Radio BSM Staff BSM Staff -
"When you come out here and you don't have any signage on the court to indicate that it's the NBA Finals; it already looks like the g** d**n AAU tournament"

Why Is Sports Media Taking the Hype Out of the NBA and NHL Finals?

Columns John Mamola John Mamola -
"Sports media used to focus on storylines, not market size. Sports media used to focus on matchups, not television ratings."

David Samson on Stanley Cup, NBA Finals Television Ratings: “Ratings Don’t Matter”

Television BSM Staff BSM Staff -
”Do you think the NBA is healthy? Do you think their media is healthy? They're starting deals next year in the billions.”

Game 1 of NBA Western Conference Finals Averages 5.36 Million Viewers on ESPN, ESPN2

Television BSM Staff BSM Staff -
"The Western Conference Finals are also featuring an 'InsightCast' featuring Ryan Ruocco, Tim Legler and Kirk Goldsberry, the first of which averaged 366,000 viewers on ESPN2."

Emirates NBA Cup Final Averages 2.99 Million Viewers on ABC

Television BSM Staff BSM Staff -
The 1.75 rating is also down 29% compared to last year, according to data from Nielsen Media Research.
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.